primarygasil.blogg.se - Mood board meaning

It should be seen as an exploration tool, and as your brand evolves, you can adapt your mood board accordingly.At the start of every new season, fashion designers shift through their research and distil the essence of it into what is commonly referred to as “fashion moodboard”. Make sure your key trends and any related images have a prominent place on your board, placing any other smaller elements around them as support.įinally, it would be best if you remembered that a mood board is not a final piece, but instead a working document. It’s also important to keep in mind that, in a mood board, size is related to importance. Once you’ve decided on the board’s overall structure, think about the image placement and how they interact with each other. You are free to choose to either be chaotic or organize the way you present your imagery. Now that you’ve collected and sorted your materials and elements, you can position them on your mood board. This will also help you eliminate any element that would just be adding noise to your mood board and confusion to the overall visual direction you would like to take And from those trends you’ve identified, it will be easier to select the strongest images to use for your mood board.

The final selection should be only materials that strongly communicate your brand’s identity.ĭuring this step, it can help you to identify any key trends or specific styles among the groups of elements you’ve selected. Too much imagery can be confusing, so the goal is to sort through what you’ve gathered and start narrowing down items. When you reach this step, you should have a wide collection of elements from the previous step. It’s fine to start with quite a few items the editing part will come later. This means that every time an element looks like it can communicate your brand in any way, save it. Search for photos, colours, letters, textures, or any patterns that might fit your brand. To build your mood board, you need first to gather as many elements as you can find that represents your brand’s identity. On the other hand, you can achieve a more tactile experience with a physical mood board that allows you to mix your media and push yourself creatively. On the one hand, doing an online image search and assemble them digitally is easier than ever using websites like Pinterest. It’s up to you to choose if you want to search for images using the internet or using some books and magazines. The first step to creating a mood board is to pick a medium, either a digital or a physical one.

Communication: A mood board ensures that any stakeholder or person involved in your business understands not only your brand but also your vision and values, keeping everyone on the same page as you advance.

It can also help you navigate any design decision when developing branding or any marketing material, making sure you are staying cohesive and faithful to your brand's message. A mood board should be used as a reference tool that sets up the visual direction of your brand right from the beginning.

Direction: As previously mentioned, a mood board can act as a guide and help you to keep focus.

A mood board can help sediment your brand and communicate the culture and values of your business to any stakeholders.

Affirmation: If you are already confident about what defines your business, a mood board will help you affirm and support your brand identity.

A mood board is an excellent tool for inspiration and can help stimulate creativity when needed while making sure you stay consistent in any design decision you make.

Inspiration: If you are still building your brand identity, a mood board can help you focus on what exactly you want your brand to convey.

Now that we have defined what is a mood board, it’s important to explore how exactly can a mood board be valuable for ( Kris Decker, 2016):